Every day, billions of people use Google as a search engine to find the information they need on a variety of topics. Some of them use the search bar to look up one or more keywords to learn more about various goods and services. Therefore, keyword analysis in contemporary information-based marketing is done based on the usage pattern, type, or number of times it is used at a specific moment. By using that analysis, you can keep your lead in the search engine in two ways. Although organic SEO makes it possible, it takes a lot of time. Paid advertisements are therefore provided on Google in order to keep your company at the top of the search results or in the online world. And CDM has consistently been at the front of the pack when it comes to offering paid marketing services to make this task easier.